{"id":66702,"date":"2024-08-02T11:00:00","date_gmt":"2024-08-02T02:00:00","guid":{"rendered":"https:\/\/www.lilycolor.co.jp\/ss\/?post_type=column&#038;p=66702"},"modified":"2024-11-20T18:06:11","modified_gmt":"2024-11-20T09:06:11","slug":"66702","status":"publish","type":"column","link":"https:\/\/www.lilycolor.co.jp\/ss\/column\/66702\/","title":{"rendered":"\u30aa\u30d5\u30a3\u30b9\u79fb\u8ee2\u6642\u306e\u6328\u62f6\u72b6\u30de\u30ca\u30fc\u3068\u4f8b\u6587\u7d39\u4ecb"},"content":{"rendered":"\n<p>\u30aa\u30d5\u30a3\u30b9\u306e\u8a2d\u7acb\u3084\u79fb\u8ee2\u306f\u983b\u7e41\u306b\u3042\u308b\u3053\u3068\u3067\u306f\u306a\u3044\u305f\u3081\u3001\u6328\u62f6\u72b6\u306e\u66f8\u304d\u65b9\u306b\u8ff7\u3046\u3053\u3068\u3082\u3042\u308b\u3067\u3057\u3087\u3046\u3002\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u30aa\u30d5\u30a3\u30b9\u306e\u8a2d\u7acb\u3084\u79fb\u8ee2\u6642\u306b\u9001\u4ed8\u3059\u308b\u6328\u62f6\u72b6\u306b\u3064\u3044\u3066\u77e5\u308a\u305f\u3044\u65b9\u306b\u3001\u30de\u30ca\u30fc\u3084\u66f8\u304d\u65b9\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u6328\u62f6\u72b6\u6e96\u5099\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u542b\u3081\u305f\u5168\u4f53\u306e\u6d41\u308c\u306f\u3001\u8a08\u753b\u306e\u65e9\u671f\u6bb5\u968e\u304b\u3089\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u3092\u610f\u8b58\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u30aa\u30d5\u30a3\u30b9\u79fb\u8ee2\u306e\u6d41\u308c\u3092\u6642\u7cfb\u5217\u3067\u6574\u7406\u3057\u305f\u3053\u3061\u3089\u306e\u8a18\u4e8b\u3082\u305c\u3072\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<br><a href=\"https:\/\/www.lilycolor.co.jp\/ss\/column\/33548\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u3010\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u4ed8\u304d\u3011\u30aa\u30d5\u30a3\u30b9\u79fb\u8ee2\u3067\u3084\u308b\u3079\u304d\u3053\u3068\u3092\u6642\u7cfb\u5217\u3067\u89e3\u8aac<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6328\u62f6\u72b6\u3092\u9001\u4ed8\u3059\u308b\u76ee\u7684<\/h2>\n\n\n\n<p>\u6328\u62f6\u72b6\u3092\u9001\u4ed8\u3059\u308b\u76ee\u7684\u306f\u3001\u53d6\u5f15\u5148\u3084\u95a2\u4fc2\u8005\u306b\u30aa\u30d5\u30a3\u30b9\u306e\u8a2d\u7acb\u3084\u79fb\u8ee2\u304c\u6c7a\u307e\u3063\u305f\u4e8b\u5b9f\u3092\u77e5\u3089\u305b\u308b\u3053\u3068\u3067\u3059\u3002<br>\u307e\u305f\u3001\u8a2d\u7acb\u3084\u79fb\u8ee2\u5f8c\u306e\u9023\u7d61\u5148\u3084\u6240\u5728\u5730\u3092\u5468\u77e5\u3059\u308b\u76ee\u7684\u3082\u3042\u308a\u307e\u3059\u3002<br>\u4ed6\u306b\u3082\u3001\u8a2d\u7acb\u3084\u79fb\u8ee2\u306e\u969b\u306b\u5354\u529b\u3084\u652f\u63f4\u3092\u53d7\u3051\u305f\u5834\u5408\u306e\u611f\u8b1d\u306e\u6c17\u6301\u3061\u3092\u4f1d\u3048\u308b\u3053\u3068\u3082\u542b\u307e\u308c\u307e\u3059\u3002<br>\u3064\u307e\u308a\u6328\u62f6\u72b6\u306e\u9001\u4ed8\u306f\u3001\u30aa\u30d5\u30a3\u30b9\u306e\u8a2d\u7acb\u3084\u79fb\u8ee2\u306b\u95a2\u3059\u308b\u60c5\u5831\u3092\u95a2\u4fc2\u5404\u6240\u3068\u5171\u6709\u3057\u3001\u4fe1\u983c\u95a2\u4fc2\u3092\u4fdd\u3064\u3053\u3068\u304c\u76ee\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u6328\u62f6\u72b6\u3092\u51fa\u3059\u30bf\u30a4\u30df\u30f3\u30b0<\/h3>\n\n\n\n<p>\u6328\u62f6\u72b6\u3092\u51fa\u3059\u30bf\u30a4\u30df\u30f3\u30b0\u306f\u3001\u30aa\u30d5\u30a3\u30b9\u306e\u8a2d\u7acb\u65e5\u307e\u305f\u306f\u79fb\u8ee2\u65e5\u306e1\u304b\u6708\u524d\u307e\u3067\u304c\u76ee\u5b89\u3067\u3059\u3002<br>\u305f\u3060\u3057\u3001\u3067\u304d\u308b\u3060\u3051\u65e9\u3081\u306b\u51fa\u3059\u3053\u3068\u304c\u63a8\u5968\u3055\u308c\u307e\u3059\u3002<br>\u306a\u305c\u306a\u3089\u3001\u6328\u62f6\u72b6\u306e\u9001\u4ed8\u304c\u9045\u304f\u306a\u308b\u3068\u3001\u53d6\u5f15\u5148\u3068\u306e\u3084\u308a\u53d6\u308a\u3084\u95a2\u4fc2\u6027\u306b\u60aa\u5f71\u97ff\u304c\u51fa\u308b\u304a\u305d\u308c\u304c\u3042\u308b\u304b\u3089\u3067\u3059\u3002<br>\u305f\u3068\u3048\u3070\u3001\u53d6\u5f15\u5148\u304c\u8acb\u6c42\u66f8\u3092\u51fa\u3059\u30bf\u30a4\u30df\u30f3\u30b0\u306b\u9593\u306b\u5408\u308f\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308a\u3001\u696d\u52d9\u9762\u3067\u306e\u4e0d\u90fd\u5408\u304c\u5897\u3048\u3066\u3057\u307e\u3044\u307e\u3059\u3002<br>\u6328\u62f6\u72b6\u306e\u9001\u4ed8\u5148\u3092\u30ea\u30b9\u30c8\u30a2\u30c3\u30d7\u3057\u305f\u308a\u3001\u5370\u5237\u696d\u8005\u306b\u767a\u6ce8\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u3092\u8003\u3048\u308b\u3068\u3001\u8a2d\u7acb\u65e5\u3084\u79fb\u8ee2\u65e5\u306e2\u304b\u6708\u524d\u307e\u3067\u306b\u306f\u6e96\u5099\u3092\u9032\u3081\u30011\u304b\u6708\u524d\u306b\u306f\u9001\u4ed8\u3092\u7d42\u3048\u3066\u3044\u308b\u72b6\u614b\u3092\u76ee\u6307\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6328\u62f6\u72b6\u306e\u9001\u308a\u5148<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/www.lilycolor.co.jp\/ss\/wp-content\/uploads\/No.31.jpg\" alt=\"\" class=\"wp-image-67693\" srcset=\"https:\/\/www.lilycolor.co.jp\/ss\/wp-content\/uploads\/No.31.jpg 1920w, https:\/\/www.lilycolor.co.jp\/ss\/wp-content\/uploads\/No.31-1536x1024.jpg 1536w, https:\/\/www.lilycolor.co.jp\/ss\/wp-content\/uploads\/No.31-328x218.jpg 328w, https:\/\/www.lilycolor.co.jp\/ss\/wp-content\/uploads\/No.31-317x211.jpg 317w, https:\/\/www.lilycolor.co.jp\/ss\/wp-content\/uploads\/No.31-715x477.jpg 715w, https:\/\/www.lilycolor.co.jp\/ss\/wp-content\/uploads\/No.31-1430x954.jpg 1430w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure><\/div>\n\n\n<p>\u6328\u62f6\u72b6\u306e\u9001\u308a\u5148\u306f\u3001\u696d\u614b\u3084\u696d\u7a2e\u3001\u4e8b\u696d\u898f\u6a21\u306a\u3069\u3067\u7570\u306a\u308a\u307e\u3059\u3002<br>\u6328\u62f6\u72b6\u306e\u9001\u308a\u5148\u306e\u76ee\u5b89\u3068\u3057\u3066\u3001BtoB\u4f01\u696d\uff08\u4f01\u696d\u9593\u53d6\u5f15\u3092\u30e1\u30a4\u30f3\u306b\u3059\u308b\u4f01\u696d\uff09\u3001BtoC\u4f01\u696d\uff08\u4e00\u822c\u6d88\u8cbb\u8005\u5411\u3051\u4f01\u696d\uff09\u306b\u5206\u3051\u3066\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">BtoB\u4f01\u696d\u306e\u5834\u5408<\/h3>\n\n\n\n<p>\u4f01\u696d\u9593\u53d6\u5f15\u3092\u30e1\u30a4\u30f3\u306b\u3059\u308bBtoB\u4f01\u696d\u306e\u5834\u5408\u306e\u6328\u62f6\u72b6\u306e\u9001\u4ed8\u5148\u306f\u3001\u4ee5\u4e0b\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<ul>\n<li>\u53d6\u5f15\u5148\uff08\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\uff09<\/li>\n\n\n\n<li>\u4ed5\u5165\u308c\u5148<\/li>\n\n\n\n<li>\u5354\u696d\u5148\uff08\u4ee3\u7406\u5e97\u3084\u5354\u529b\u95a2\u4fc2\u3092\u7d50\u3076\u4f01\u696d\u306a\u3069\uff09<\/li>\n\n\n\n<li>\u91d1\u878d\u6a5f\u95a2<\/li>\n<\/ul>\n\n\n\n<p>\u306a\u3069<\/p>\n\n\n\n<p>\u53d6\u5f15\u5148\u3084\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306f\u3001\u30aa\u30d5\u30a3\u30b9\u306e\u8a2d\u7acb\u3084\u79fb\u8ee2\u5f8c\u3082\u5186\u6ed1\u306a\u3084\u308a\u53d6\u308a\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u6328\u62f6\u72b6\u3092\u9001\u308a\u307e\u3057\u3087\u3046\u3002<br>\u307e\u305f\u3001\u4ed5\u5165\u308c\u5148\u3084\u5354\u696d\u5148\u3001\u91d1\u878d\u6a5f\u95a2\u3082\u540c\u69d8\u3067\u3001\u5927\u4e8b\u306a\u30d3\u30b8\u30cd\u30b9\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u3057\u3066\u30aa\u30d5\u30a3\u30b9\u306e\u65b0\u60c5\u5831\u3092\u30b9\u30e0\u30fc\u30ba\u306b\u5171\u6709\u3059\u308b\u305f\u3081\u306b\u3001\u6328\u62f6\u72b6\u3092\u9001\u4ed8\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">BtoC\u4f01\u696d\u306e\u5834\u5408<\/h3>\n\n\n\n<p>\u4e00\u822c\u6d88\u8cbb\u8005\u5411\u3051\u3067\u3042\u308bBtoC\u4f01\u696d\u306e\u5834\u5408\u3001\u6328\u62f6\u72b6\u306e\u9001\u4ed8\u5148\u306f\u4ee5\u4e0b\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<ul>\n<li>\u4ed5\u5165\u308c\u5148<\/li>\n\n\n\n<li>\u6d41\u901a\u95a2\u4fc2\u306e\u53d6\u5f15\u5148<\/li>\n\n\n\n<li>\u5354\u696d\u4f01\u696d\uff08\u4ee3\u7406\u5e97\u3084\u5354\u529b\u95a2\u4fc2\u3092\u7d50\u3076\u4f01\u696d\u306a\u3069\uff09<\/li>\n\n\n\n<li>\u91d1\u878d\u6a5f\u95a2<\/li>\n<\/ul>\n\n\n\n<p>\u306a\u3069<\/p>\n\n\n\n<p>BtoC\u4f01\u696d\u306e\u5834\u5408\u306f\u3001\u5546\u54c1\u306e\u4ed5\u5165\u308c\u5148\u3084\u305d\u308c\u306b\u95a2\u9023\u3059\u308b\u6d41\u901a\u95a2\u4fc2\u306e\u53d6\u5f15\u5148\u3078\u6328\u62f6\u72b6\u3092\u9001\u308a\u307e\u3057\u3087\u3046\u3002<br>\u305f\u3068\u3048\u3070\u3001\u30aa\u30d5\u30a3\u30b9\u306e\u79fb\u8ee2\u306b\u4f34\u3063\u3066\u6240\u5728\u5730\u304c\u5909\u308f\u308c\u3070\u3001\u5546\u54c1\u306e\u9001\u308a\u5148\u3082\u5909\u66f4\u3068\u306a\u308a\u307e\u3059\u3002<br>\u5834\u5408\u306b\u3088\u3063\u3066\u306f\u3001\u9001\u6599\u306a\u3069\u3082\u5909\u66f4\u306b\u306a\u308b\u305f\u3081\u3001\u6328\u62f6\u72b6\u3067\u306e\u5468\u77e5\u304c\u5fc5\u8981\u3067\u3059\u3002<br>\u65e5\u5e38\u7684\u306a\u3084\u308a\u53d6\u308a\u304c\u3042\u308b\u696d\u8005\u304b\u3089\u512a\u5148\u7684\u306b\u9001\u4ed8\u3057\u3066\u3001\u30c8\u30e9\u30d6\u30eb\u56de\u907f\u3084\u5186\u6ed1\u306a\u3084\u308a\u53d6\u308a\u306b\u3064\u306a\u3052\u3066\u304f\u3060\u3055\u3044\u3002<br>BtoB\u4f01\u696d\u3068\u540c\u69d8\u3001\u95a2\u4fc2\u6027\u306e\u7dad\u6301\u306e\u305f\u3081\u306b\u5354\u696d\u4f01\u696d\u3084\u91d1\u878d\u6a5f\u95a2\u306b\u6328\u62f6\u72b6\u3092\u9001\u308a\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u6328\u62f6\u72b6\u306e\u9001\u4ed8\u5148\u306e\u6ce8\u610f\u70b9<\/h3>\n\n\n\n<p>\u975e\u4e0a\u5834\u4f01\u696d\u306e\u30aa\u30d5\u30a3\u30b9\u79fb\u8ee2\u306e\u969b\u306f\u3001\u682a\u4e3b\u306b\u3082\u6328\u62f6\u72b6\u3092\u9001\u4ed8\u3059\u308b\u30b1\u30fc\u30b9\u304c\u3042\u308a\u307e\u3059\u3002<br>\u3053\u308c\u306f\u3001\u4ee3\u8868\u8005\uff08\u30aa\u30fc\u30ca\u30fc\uff09\u4ee5\u5916\u306b\u3082\u682a\u4e3b\u304c\u8907\u6570\u540d\u3001\u5b58\u5728\u3059\u308b\u3068\u304d\u3067\u3059\u3002<br>\u4e00\u65b9\u3067\u4e0a\u5834\u4f01\u696d\u306e\u30aa\u30d5\u30a3\u30b9\u79fb\u8ee2\u6642\u306f\u3001\u682a\u4e3b\u6570\u304c\u591a\u3044\u50be\u5411\u306b\u3042\u308b\u305f\u3081\u3001\u305d\u308c\u305e\u308c\u306b\u6328\u62f6\u72b6\u3092\u9001\u3089\u306a\u3044\u30b1\u30fc\u30b9\u3082\u3042\u308a\u307e\u3059\u3002<br>\u6328\u62f6\u72b6\u3092\u9001\u4ed8\u3057\u306a\u3044\u5834\u5408\u306f\u3001\u682a\u4e3b\u7dcf\u4f1a\u306e\u62db\u96c6\u6642\u3084\u8b70\u6c7a\u3092\u3082\u3063\u3066\u901a\u77e5\u3059\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u6328\u62f6\u72b6\u306e\u9001\u4ed8\u65b9\u6cd5<\/h2>\n\n\n\n<p>\u6328\u62f6\u72b6\u306e\u9001\u4ed8\u65b9\u6cd5\u306f\u3001\u4ee5\u4e0b\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<ul>\n<li>\u90f5\u9001\uff08\u306f\u304c\u304d\u3001\u5c01\u66f8\uff09<\/li>\n\n\n\n<li>\u30e1\u30fc\u30eb<\/li>\n\n\n\n<li>SNS<\/li>\n<\/ul>\n\n\n\n<p>\u305d\u308c\u305e\u308c\u3067\u7279\u5fb4\u3084\u6ce8\u610f\u70b9\u304c\u3042\u308b\u305f\u3081\u3001\u4e8b\u524d\u306b\u78ba\u8a8d\u3057\u3066\u9001\u4ed8\u5148\u306b\u5408\u3046\u65b9\u6cd5\u3092\u9078\u3093\u3067\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n\n<h3 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